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Guide

Explanatory articles on websites, e-commerce, custom software, digital advertising and AI automation.

Custom Software · 5 min read

Custom software or a ready-made solution? Questions to ask when deciding

Is an off-the-shelf program enough for your work, or do you need custom software? Questions to answer before deciding.

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E-Commerce · 6 min read

What to know before setting up an e-commerce site

From choosing products to payment and shipping: the steps to consider in order when setting up an online store.

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Web · 5 min read

8 questions to ask when having a website built

Questions to ask a company before starting a website project, to avoid surprises later.

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Digital Advertising · 5 min read

What is conversion tracking? How do you measure ad spend?

Conversion, CPA and ROAS concepts and simple calculations to see what a visitor from an ad does.

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Artificial Intelligence · 5 min read

AI and automation: which tasks are they suited to?

Not every job gets automated. We explain which jobs are suitable for automation and what to ask during evaluation.

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Web · 4 min read

Pages a corporate website should have

The basic pages a corporate site should have so visitors can quickly find the information they are looking for.

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Web · 4 min read

Why does a content management panel matter?

Features to look for in a panel so you can manage content yourself after your site goes live.

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E-Commerce · 4 min read

How are selling price and profit margin calculated?

How are profit margin, commission and VAT taken into account from cost to selling price? A simple explanation.

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Calculators

Calculate the numbers quickly

Free tools that run in your browser for price and profit margin, VAT and advertising return (ROAS / CPA).

Go to the tools
  • Price and profit margin calculator
  • VAT calculator
  • ROAS and CPA calculator

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