Guide
Explanatory articles on websites, e-commerce, custom software, digital advertising and AI automation.
Custom software or a ready-made solution? Questions to ask when deciding
Is an off-the-shelf program enough for your work, or do you need custom software? Questions to answer before deciding.
Read the article E-Commerce · 6 min readWhat to know before setting up an e-commerce site
From choosing products to payment and shipping: the steps to consider in order when setting up an online store.
Read the article Web · 5 min read8 questions to ask when having a website built
Questions to ask a company before starting a website project, to avoid surprises later.
Read the article Digital Advertising · 5 min readWhat is conversion tracking? How do you measure ad spend?
Conversion, CPA and ROAS concepts and simple calculations to see what a visitor from an ad does.
Read the article Artificial Intelligence · 5 min readAI and automation: which tasks are they suited to?
Not every job gets automated. We explain which jobs are suitable for automation and what to ask during evaluation.
Read the article Web · 4 min readPages a corporate website should have
The basic pages a corporate site should have so visitors can quickly find the information they are looking for.
Read the article Web · 4 min readWhy does a content management panel matter?
Features to look for in a panel so you can manage content yourself after your site goes live.
Read the article E-Commerce · 4 min readHow are selling price and profit margin calculated?
How are profit margin, commission and VAT taken into account from cost to selling price? A simple explanation.
Read the articleCalculators
Calculate the numbers quickly
Free tools that run in your browser for price and profit margin, VAT and advertising return (ROAS / CPA).
Go to the tools- Price and profit margin calculator
- VAT calculator
- ROAS and CPA calculator
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